Career Highlights
EMAIL MARKETING
Monthly PR Opportunities Emails are an essential marketing practice in the corporate world of luxury real estate. Reminding affiliate brokerages of opportunities to submit their properties to world renowned publications such as the Wall Street Journal and The New York Times meticulously crafts brand awareness and recall. Being in charge of this endeavor, I took it upon myself to simplify the design and layout giving it a fresh, clean look to elevate the look and apply a luxurious feel.
GENERAL MARKETING
@properties CIRE x Milk Bar Collaboration
During my time with @properties Christie's International Real Estate, I was given the opportunity to create the spring season's Client Appreciation Program (CAP) gift. This gift is used as a marketing tool for Real Estate Agents across the United States. For this gift, my vision truly came to life as we teamed up with Milk Bar, a New York City based confectionary company, to deliver 8 cookies in a beautiful reusable tin jar. Real Estate Agents use these gifts to send to their clients in order to maintain relationships, retain clients, grow business, create referrals, and show appreciation to those in their network. This marketing effort was met with incredible feedback from everyone in the @properties Christie's International Real Estate community. I am extremely proud that I was able to bring this to life from inception beyond and enjoyed cultivating amazing skills and relationships along the way.
