For an advertising class at DePaul University, my professor, Ken Krimstein, got in touch with the Montford Point Marine Association as they needed help with advertising but did not have much of a budget. My professor decided to enlist our class to help and separated us into groups. This was a real account that ended up being our final project. For the Montford Point Marine Association, each group had to privately come up with their own plan to get the MPMA on the radar of the greater Chicago area to help with donations and brand awareness. For our group, we came up with the idea of campaigning on social media with meaningful interview style videos in order for our audience to get to know the veteran members of the association. The main goal of my group was to give the MPMA a roadmap to not only spread brand awareness, but to give them an effective plan to communicate their brand's personality. On the day of our final presentation, we had to formally present our ideas to the president of the Montford Point Marine Association. In result, the president of the MPMA chose to use my group's plan and we won the account.